California's Water Reduction Mandate Feeds Artificial Grass Industry


2014-01-23T19:25:06+00:00
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California landscape management company owners and lawn care contractors and gardeners stand to benefit by adopting artificial grass installation as one of the services they provide to their customers. Artificial grass installations are increasing dramatically and will continue to increase now that Gov.

Jerry Brown has mandated a 25% reduction in water use. This is directed primarily at homeowners who waste water watering their lawns. Many of these homeowners will opt to install artificial grass instead. Jerry Brown has also mandated that 50 million square feet of field turf be replaced with drought tolerant alternatives such as artificial grass. One installer who's seen his business skyrocket is a landscape management company owner in Mill Valley.

He says that business is booming right now and that he feels like a genius for purchasing the artificial grass company in 2010. At first it was supposed to be an auxiliary part of his business but has quickly become one of the primary sources of revenue for his company. Indeed, now is the perfect time to add artificial grass installation to your list of services, as more and more requests start to crop up from homeowners and business looking to retain their green lawns while losing 25% of their water consumption.

Californias Water Reduction Mandate Feed Artificial Grass Industry
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Water sprinkler, car in water, California water fines

Despite the dry winter, California State Water Resources Control Board and cities representatives support the state water regulators in Sacramento to fine residents up to $500 per water violation. Orginal water rules were set on a temporary basis during the California drought 2014-2017 by Gov. Jerry Brown. Now, according to the water conservation portal, it will, most likely, become a permanent Califonia law.


California drought. Brown bald lawn in Bay Area.

Despite the drought officially ended by Gov. Jerry Brown, Mediterranean climate in major parts of California remains the same. Water demands in warm, hot, dry summers and mild, moderately wet winters always exceed the water resources. A five-year drought raised concerns. It costs the state economy billions of dollars. It stressed forests and left more than 100 million dead trees behind. But the effects are far more deadly than anyone could imagine.


California drought green grass dry soil landscape alternative landscape cracks land

California doesn't look green anymore. In the historic state of drought, Californian lawns are now on the edge of extinction. Homeowners and communities are continuously looking for alternatives and the artificial grass looks more and more attractive.


The "Daily Show" host Jon Stewart has his own idea of how to solve the California Drought issue.

"First, as you know, California goes through historic unprecedented dry spell. " - says Jon Stewart at Thursday's Daily Show. "We are talking about original movie ideas. BOOM! Take that Jurassic world. Hey, what if they build another dinosaur theme park, but this time things also went horribly wrong."


As a drought becomes a major concern in California, the idea of replacing old lawns with artificial grass becomes more and more attractive to home and business owners. In the interview with Ken Wayne, Fox News, San Francisco, Jim Luthi, the homeowner of Newark, confessed he has bit the bullet and replace the sod with artificial turf: "Thirty something years of having droughts on and off. "

Click here to WATCH


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