Allen Bassett launches new coffee venture

February 1, 2019 6:24 AM

After hinting at starting a new company a year and a half ago, Allen Bassett's new business will open Friday.

The former president of New Mexico Pinon Coffee is launching a standalone Sol Rio Coffee shop in Albuquerque's Sawmill District. Sol Rio's grand opening will give customers a behind-the-scenes look at its coffee's roasting process, along with a question-and-answer session. Bassett, a 40 Under Forty alum, is currently the lone employee for his new venture, he told Business First on Thursday.

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